UX • Design • Product • Strategy

A knowledgeable US-based user-centric product designer, systems thinker and creative strategist.

Taking challenges and opportunities from discovery through to delivery, I use human-centered design together with a lean, collaborative approach to tackle complex problems across product, end-to-end platforms, service and innovation.

I joined Amazon in 2019 where I design experiences customers love for Prime Video.

I've previously led UX at R/GA, Razorfish, Beyond, Ogilvy, Publicis Sapient, and Sky.

Away from work, I enjoy the vibrant cultural offerings of the US and Pacific Northwest – all without losing my Northern British roots.

 

Recent Highlights

Playback and X-Ray, Amazon Prime Video

 

Recent case studies

Case studies

 

What I do

Product Discovery

  • Dual Track Methodology: Lean UX & Lean Startup

  • Ethnographic Research: User Interviews, Surveys & Observational Studies

  • JTBD, User Stories & Feature Prioritization

  • Concepting & Testing

Product Design

  • Lo-Fidelity Sketching to Hi-Fidelity Design

  • User Journeying & Flows

  • Affinity Diagramming

  • Information Architecture, Wireframes & UI Design

  • Metrics & Signals, Observations & Iterations

Systems Design

  • Customer Discovery & Service Design

  • System Thinking: Blueprints & Diagrams

  • Empathy Tracking & Customer Journeying

  • Multi-Channel & Multi-Touchpoint Design

Ideas & Innovation

  • Workshop Facilitation, Design Thinking and Design Sprints

  • Rapid Idea Generation & Enrichment

  • Prototypes & Concepting

  • Concept Testing & Market Validation

 

Companies & brands I've worked with

 

Writing & speaking