UX • Product • Design • Strategy
A US-based, user-centric product designer, systems thinker, and creative strategist with expertise in crafting video and live-streaming experiences.
I innovate using human-centered design and a lean, collaborative approach to solve complex problems from discovery to delivery across products, platforms, and services.
I joined Netflix in 2025, having previously led design at Amazon Prime Video (2019-2025), R/GA, Razorfish, Beyond, Ogilvy, Publicis Sapient, and Sky.
Away from work, I enjoy the US and Pacific Northwest's vibrant culture, while staying true to my Northern British roots.
Recent Highlights
Playback and X-Ray, Amazon Prime Video
Recent case studies
Case studies
What I do
Product Discovery
Dual Track Methodology: Lean UX & Lean Startup
Ethnographic Research: User Interviews, Surveys & Observational Studies
JTBD, User Stories & Feature Prioritization
Concepting & Testing
Product Design
Lo-Fidelity Sketching to Hi-Fidelity Design
User Journeying & Flows
Affinity Diagramming
Information Architecture, Wireframes & UI Design
Metrics & Signals, Observations & Iterations
Systems Design
Customer Discovery & Service Design
System Thinking: Blueprints & Diagrams
Empathy Tracking & Customer Journeying
Multi-Channel & Multi-Touchpoint Design
Ideas & Innovation
Workshop Facilitation, Design Thinking and Design Sprints
Rapid Idea Generation & Enrichment
Prototypes & Concepting
Concept Testing & Market Validation
Companies & brands I've worked with
Writing & speaking
Contributor: The Innovator’s Guide to New Product Development — Attest, November 2019
How I got into UX – Andrew Shanley — UX Design Institute, February 2019
The Future of UX Design Is Automation — UX Matters, April 2018
3 UX team trends we'll see in 2018 — LinkedIn, January 2018
Contributor: 8 tech trends we’re predicting for 2018 — Beyond, December 2017
Panelist: Design Think, Sprint, Do! — UX Panel, November 2017
Agency product thinking and the paradox of product ownership — LinkedIn, April 2017
Teams: how to control your controlled vocabulary: 6 best practices — LinkedIn, March 2017
Designing enterprise technology with a human focus — HOW Design, (F+W Media) June 2016
Applied Creativity: How we cracked the agency product design process — Beyond, May 2016