UX • Design • Product • Strategy
A knowledgeable US-based user-centric product designer, systems thinker and creative strategist.
Taking challenges and opportunities from discovery through to delivery, I use human-centered design together with a lean, collaborative approach to tackle complex problems across product, end-to-end platforms, service and innovation.
I joined Amazon in 2019 where I design experiences customers love for Prime Video.
I've previously led UX at R/GA, Razorfish, Beyond, Ogilvy, Publicis Sapient, and Sky.
Away from work, I enjoy the vibrant cultural offerings of the US and Pacific Northwest – all without losing my Northern British roots.
Latest work
Amazon Prime Video, X-Ray
NBC Peacock
Amazon Sellers, FBA Supply Chain
Case studies
What I do
Product Discovery
Dual Track Methodology: Lean UX & Lean Startup
Ethnographic Research: User Interviews, Surveys & Observational Studies
JTBD, User Stories & Feature Prioritization
Concepting & Testing
Product Design
Lo-Fidelity Sketching to Hi-Fidelity Design
User Journeying & Flows
Affinity Diagramming
Information Architecture, Wireframes & UI Design
Metrics & Signals, Observations & Iterations
Systems Design
Customer Discovery & Service Design
System Thinking: Blueprints & Diagrams
Empathy Tracking & Customer Journeying
Multi-Channel & Multi-Touchpoint Design
Ideas & Innovation
Workshop Facilitation, Design Thinking and Design Sprints
Rapid Idea Generation & Enrichment
Prototypes & Concepting
Concept Testing & Market Validation
Companies & brands I've worked with
Writing & speaking
Contributor: The Innovator’s Guide to New Product Development — Attest, November 2019
How I got into UX – Andrew Shanley — UX Design Institute, February 2019
The Future of UX Design Is Automation — UX Matters, April 2018
3 UX team trends we'll see in 2018 — LinkedIn, January 2018
Contributor: 8 tech trends we’re predicting for 2018 — Beyond, December 2017
Panelist: Design Think, Sprint, Do! — UX Panel, November 2017
Agency product thinking and the paradox of product ownership — LinkedIn, April 2017
Teams: how to control your controlled vocabulary: 6 best practices — LinkedIn, March 2017
Designing enterprise technology with a human focus — HOW Design, (F+W Media) June 2016
Applied Creativity: How we cracked the agency product design process — Beyond, May 2016